The article is a collection of vibrant, promotional videos for various intranets, compiled by Ellen Van Aken to brighten up the dull time of the year. These videos are available on Vimeo and can be easily located using the tag ‘z-ott’. The compilation entails creative and visually-stimulating videos by different organizations.
The first video is ‘The Cube’, commissioned by the Singapore Government, with the timeless depiction of an information finding journey for large organizations symbolized through a virtual adventure in a jungle. The second one, named 'Velux One', is from a window manufacturing company and features a comical voice-over along with amusing statistics.
The third promotional video is from a healthcare organization, 'The Loop', that unveils the inception of a new intranet, whereas the fourth one is an interesting video game-themed video by Leroy Merlin, a European DIY retailer. Lastly, the article showcases ‘Fred’ from a German medical company, which is a delightful teaser video, filled with references to pop culture, and an incredible jazz background score. The video is translated in English, German, French, and Spanish.
For more information, you can watch these videos here.
Intranet promotion videos capture the essence of their respective platforms in a captivating, dynamic way. Inspired by the aesthetics of cinema, these videos utilize various storytelling techniques to not only explain the functionality of their intranets but also to entertain their audiences. Just like the promotional videos compiled in the article, these visual narratives could employ a variety of styles, including surrealism, humor, adventure or even pop-art, providing information in an appealing, enjoyable format.
Moreover, this modern mode of communication is effective in reaching a broader audience with diverse language and cultural backgrounds, as the visual narrative often transcends linguistic barriers. Consequently, with the rise of remote working trends, more organizations are embracing this engaging form of promotion to make their intranets appealing to their decentralized workforce worldwide.
Read the full article Colourful intranet videos in a grey time of year
It's no secret that the doldrums of certain times of the year, particularly in the Northern hemisphere, can often be a bit grey and mundane. But, thanks to the vibrant, over-the-top promotional intranet videos, you can bring some color to these gloomy seasons. These videos, often prioritizing design over content, serve as a gateway to the delightful world of intranet technology, where innovation and functionality combine to provide practical solutions.
Discovering these fascinating videos is simple. All you need to do is enter "z-ott", a cipher for 'Over The Top', into the search bar of your chosen collection. By doing this, you'll uncover a plethora of fascinating intranet promotional videos, ranging from public organization clips to healthcare organization videos. Vimeo, a popular platform for these videos, requires login for access to some of their unrated videos - something worth noting as you explore.
One of these visually attractive videos is 'The Cube,' a decade old video created by the Singapore government. Despite its age, this interactive quest through a jungle and an old cellar beautifully metaphorizes the struggle of navigating large organizations' information mountains, thereby emphasizing the need for an efficient intranet system. Another noteworthy piece is 'Velux One,' a unique creation from a special windows manufacturer, which survived the onslaught of similar content thanks to its strikingly eccentric voice-over, animated creatures, and tongue-in-cheek statistics.
This treasure trove of intranet promotional videos, including many more equally compelling ones not mentioned above, serves as a unique and visually appealing introduction to the dynamic world of intranet technology. These videos can be instrumental in not only increasing our knowledge about the significance and wide-ranging utilities of intranet systems in different sectors but also add a captivating visual dimension to our understanding.
So delve into this cornucopia of creativity, and light up the monotony of your grey season with these brilliantly designed intranet promotional videos!
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