Create a SharePoint Site for Marketing: A Step-by-Step Guide

Creating a Marketing Department Site in SharePoint boosts team efficiency. It's designed to help organizations seamlessly share important marketing materials. Communication Sites offer a broad layout and customizable features, fitting for employee-facing platforms. By incorporating Web Parts such as the News Web Part, teams can share updates easily. The flexibility of a Document Library aids in storing vital marketing assets. Tools like the Image Gallery enhance visual content display. A Stream Web Part is useful for embedding videos. Contact information is accessible quickly via the People Web Part. Finally, linking the site to the Intranet Hub enhances navigation and access throughout the organization.

Creating an Effective Marketing Department Site Using SharePoint

The following guide walks through creating a Marketing Department Site in SharePoint, as explained by the expert team at SharePoint Maven Inc. The video tutorial covers how to effectively share marketing assets like logos, brand guidelines, photos, and videos within your organization. This comprehensive process is broken down into several key steps, ensuring that setting up a SharePoint site for marketing purposes is both seamless and efficient.

Setting Up the Marketing Site

The initial step involves creating a Communication Site. This is crucial because a Communication Site is designed to be employee-facing and offers a wide-screen layout, which is ideal for sharing visual content.

• The Communication Site Template also simplifies permissions management, making it easier to control access to sensitive materials.
• By using this template, your marketing team can effectively cater to the organization’s communication needs.
• Once the Communication Site is set up, the video proceeds to guide viewers through choosing the right content to include on the site, such as company logos and brand guidelines.

After setting up the basics, it’s essential to include a News Web Part. This feature allows users to post both external news links and internal updates, offering flexible layout options and the capacity to organize, schedule, and even expire news posts when necessary.

Managing Content

Adding a Document Library is the next critical step. This library is a central hub where marketing-related assets such as logos, brand guides, and standardized images are organized. Users can also incorporate an Organization Assets Document Library to consolidate company-wide images across all SharePoint Sites. This feature can be configured via PowerShell and ensures consistency in branding by making key assets readily available.

• For visual content, the Image Gallery Web Part is recommended as it displays multiple images simultaneously.
• Video content can be showcased using the Stream Web Part, which supports the creation of video playlists for an immersive content experience.
• For providing contact information, the People Web Part is a practical option. Although it lacks extensive customization, it does swiftly display contact details for the marketing team.

Quick Links Web Part is valuable for linking to external resources efficiently. It offers numerous layout options, enhancing the usability of the marketing site.

Finalizing and Connecting the Site

Finally, integrating the Marketing Site with the overall organization’s Intranet Hub is a recommended step. This action facilitates easier access and navigation, ensuring your marketing department’s contents are accessible as needed.

• The proper setup of these components establishes a fully functional Marketing Department Site, empowering the marketing team to efficiently share and distribute materials.
• It also integrates seamlessly with existing company structures, enhancing the overall user experience for employees.
• At the end of this guide, the tutorial video presents further resources and courses available from SharePoint Maven Academy, although these options are detailed in the video rather than this summary.

By meticulously following these instructions, any organization can establish a sturdy and coherent marketing hub on SharePoint.

Broader Context of SharePoint Marketing Sites

Building a marketing site on platforms like SharePoint Online is central to modern marketing strategies. These sites enhance internal communications and streamline the sharing of promotional materials. They support brand consistency by centralizing all marketing assets. In a collaborative digital workplace, SharePoint Marketing Sites align with real-time collaboration needs.

They help marketing departments adapt to fast-changing market trends by providing a flexible content management system. Moreover, they foster productivity through easy content access and distribution capabilities. SharePoint sites highlight the importance of integrating tools for effective team coordination. Organizations that utilize such sites can expect improved alignment between marketing and broader business objectives. With the rapid development of digital workspaces, such functionality is crucial for sustained competitive advantage.

 

 

People also ask

"How do I Create a department site in SharePoint?"

To create a department site in SharePoint, go to the SharePoint start page and select the option to create a new site. You will then choose between creating a Team site or a Communication site, depending on the purpose of your department site.

"What is a SharePoint in marketing?"

SharePoint is a robust web-based collaboration platform developed by Microsoft. It is designed to assist organizations in storing, sharing, organizing, and accessing information efficiently. For marketing teams, SharePoint can significantly enhance collaboration and streamline processes.

"How to create a communications site in SharePoint?"

Follow the necessary steps to set up a communication site in SharePoint. These steps will guide you through the process to ensure the site meets your communication needs.

"What is the difference between SharePoint team site and communication site?"

When considering a SharePoint team site, it utilizes Microsoft 365 Groups for managing permissions, making it ideal for collaboration. On the other hand, a communication site employs SharePoint groups, focusing on broad communication rather than collaboration.

 

Keywords

SharePoint Marketing Site, Create SharePoint Site, SharePoint Marketing Department, SharePoint Team Site Setup, Build SharePoint Website, Marketing on SharePoint, SharePoint Marketing Features, SharePoint Site Design.